Intermarché and ‘The Inglorious fruits and vegetables’ 

We stumbled across this awesome video from last year by Intermarché, the third largest supermarket in France, which started the ball rolling by initiating the inglorious fruits and vegetables campaign. With 300 million tonnes of food waste each year this is a massive issue to be addressed and France seem to be the pioneers.

In May France passed legislation banning supermarkets from deliberately spoiling unsold food or sending edible food to landfills. By July next year ALL supermarkets in France will be obliged to donate unsold edible food to charities or face serious fines – or even up to two years in prison. Similarly, in the UK, Tesco is testing an app, which allows charities to pick up unsold edible food. This is just one step in the right direction, 180,000 people to date have signed the petition for the same legislation to be passed in the UK.

A key factor in addressing this issue has got to be food education. We admire Jamie Oliver’s #foodrevolution aiming to make it compulsory to educate children at school about food, where it comes from and how it affects their bodies. Bring on the food revolution! You can find out more about Jamie’s revolution in next week’s edition.


Sign the petitions:

Make supermarkets hand over all unsold food to charities:

Fight for Food Education in Schools: